The Victoria’s Secret Fashion Show is making a comeback, and it’s bringing one of music’s biggest living legends along for the ride. As announced Tuesday (Sept. 17), Cher will headline the brand’s first big runway showcase in six years — and she’ll be leading a lineup of all-women artists for the first time ever.
The iconic fashion house shared the news on Instagram with a video of the 78-year-old superstar singing her 1998 Billboard Hot 100-topping hit “Believe,” giving fans a taste of what she’ll bring to the VS runway this fall. “It’s a woman’s world, so it’s understood that you can’t have a fashion show without the mother of fashion herself—@Cher!” the caption reads.
“But she won’t be alone…stay tuned, more announcements are coming to round out our first-ever, all-women lineup,” the message continues.
Scheduled for Oct. 15 in Brooklyn, New York, the 2024 fashion show marks a major comeback for Victoria’s Secret. The event used to be an annual prime-time TV spectacular featuring the world’s most recognizable models — Heidi Klum, Karlie Kloss and Gisele Bündchen, to name a few of the show’s “Angels” — walking the runway in lingerie and avant-garde angel wings.
Major musicians were also frequently tapped to provide a live soundtrack for the fashion show, performing on stage as the models walked. Taylor Swift, Ed Sheeran, Ariana Grande, The Weeknd, Lady Gaga, Selena Gomez and more have all taken the gig at different points.
The last show of this kind, however, was in 2018, after which Victoria’s Secret canceled the program amid growing backlash to the brand’s lack of inclusivity and perpetuation of unrealistic beauty standards. In 2019, parent company L Brands stated its desire to “evolve the marketing of Victoria’s Secret” in the show’s absence.
Four years later, it made a mini-return of sorts with VS testing out a new approach: The Tour, a Prime Video special compiling footage of A-listers Adriana Lima, Gigi Hadid, Emily Ratajkowski and Hailey Bieber modeling the company’s apparel in cities all over the world. It also featured a performance from Doja Cat, then fresh off the release of her album Scarlet.
This year, Hadid will once again walk for VS alongside another seasoned Angel, Tyra Banks. And yes, the wings will also be making a grand return.
“We’ve read the comments and heard you,” the company wrote on Instagram in May. “The Victoria’s Secret Fashion Show is ✨ BACK ✨ and will reflect who we are today, plus everything you know and love—the glamour, runway, wings, musical entertainment, and more!”
See Victoria’s Secret’s announcement below.
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