Donald Trump doesn’t have Taylor Swift‘s support in the 2024 election, but that isn’t stopping him from using her brand to boost his campaign.
On Thursday (Sept. 12) — two days after the 34-year-old pop star emphatically backed Kamala Harris in this year’s presidential race — the Republican candidate’s team announced that it was selling “Trump Era” T-shirts inspired by the tiled graphic design on much of Swift’s Eras Tour apparel. Featuring a grid of photos of the twice-impeached president, each tinted with almost the exact same colors arranged in the very same pattern as the “Karma” singer’s design, the politician’s new clothing item is selling for $36.
“Calling all Swifties for Trump,” reads a tweet from the former president’s headquarters. “Get your Trump Era shirt today.”
Billboard has reached out to Swift’s rep for comment.
Though the pop star hasn’t reacted to the former president’s new merch, Swifties have. “This is a disgrace of a shirt. I hope she strips Donald of everything he has for infringement. @taylorswift13 @taylornation13 GET HIM!” one person tweeted in response to the campaign’s post about the shirt.
“im excited for trumps new era, i heard it’s called the ‘lawsuit era,’” another responded.
“This deserves a cease and desist!” yet another Swiftie tweeted, tagging the pop superstar, official fan page as well as her publicist.
Trump isn’t the only party in the 2024 election capitalizing on Swift’s popularity, with the Harris-Walz camp also recently unveiling Eras-inspired friendship bracelets on the Democratic ticket’s website. One key difference, however, is that the VP’s campaign actually has the support of the 14-time Grammy winner, who broke her silence on the election Sept. 10 with an Instagram post praising Harris for being a “steady-handed, gifted leader” who “fights for the rights and causes I believe need a warrior to champion them.”
Swift also cited Trump’s past use of AI-generated images falsely portraying her as a MAGA supporter — another way he’s tried to exploit her image this election — as one of the reasons she felt it important to speak out. In response to the pop superstar’s endorsement of his opponent, the ex-POTUS said, “I was not a Taylor Swift fan, it was just a question of time.”
He added at the time: “But she’s a very liberal person, she seems to always endorse a Democrat and she’ll probably pay a price for it in the marketplace.”
See Trump’s new merchandise inspired by Swift’s Eras Tour below.
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