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Coach is entering a new era, and singer and actress Dove Cameron is at the center of it. In the brand’s newest campaign titled “Wear Your Shine,” the star shows off a range of shiny, metallic purses, accessories and apparel, everything from your oversized white puffer jackets to pleated skirts will be begging to show off.
Cameron now joins Jennifer Lopez as an ambassador for the brand as they represent people Coach think “shine brightly in fashion and in life,” according to a press release. The luxury apparel retailer hopes to encourage us to live authentically and confidently — especially with one of their chic statement pieces on hand.
The new line officially dropped Sept. 12 and features a range of silver metallic handbags, card holders, shoes and clothing, as well as bold shades of purple and green to add to your rotation. The brand took to X to post videos showing off the collection and campaign — including one featuring the “Breakfast” singer battling her “inner self.”
Keep reading to shop some of Cameron’s looks or check out the full collection here.
For an everyday purse you can throw all the essentials in, carry the Tabby Shoulder Bag 20. It comes in the bold silver metallic shade with the classic Coach logo on the front and a small strap you can carry in your hands or over your shoulder.
Make a statement with this bold shoulder bag featuring a vibrant hot purple shade decorated with Coach’s logo. The strap is adjustable and can be taken off depending on your needs.
Consider this top handle purse the ultimate splurge as it not only features the trendy metallic colorway, but has a smooth leather material for added style and cute latch decorated with the Coach logo for added style and security.
For more product recommendations, check out our roundups of the best unique-shaped bags, sunglasses deals and bucket hats.
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