In the end, “The Marvels” won’t live up to its sparkling title.
The Disney-produced superhero movie, from all indications, will wind up as the lowest-grossing Marvel Cinematic Universe movie in its entire 15-year history.
While the film starring Brie Larson, Iman Vellani and Teyonah Parris opened less than a month ago — and has so far grossed a scant $80 million domestically and $197 worldwide — any hopes of it becoming a sleeper hit have disappeared.
According to the Hollywood Reporter, the 33rd MCU film’s box office dropped a staggering 78% in its second weekend, and it’s only gotten worse from there.
And Variety reported that Disney sent a note to press saying, “With ‘The Marvels’ box office now winding down, we will stop weekend reporting of international/global grosses on this title.”
The previous record-holder for biggest MCU loser was 2008’s “The Incredible Hulk” starring Mark Ruffalo, with $80 million domestically and $264.7 million worldwide.
The numbers for “The Marvels” are especially dire when you consider the boffo earnings of the studio’s most popular titles: “Avengers: Endgame” ($2.8 billion worldwide); “The Avengers” ($1.52 billion); “Avengers: Age of Ultron” ($1.4 billion).
Critics were mostly dismissive of “The Marvels.” The film currently holds a 62% score on RottenTomatoes.
And The Post called the film “a sad study of the downfall of America’s favorite screen franchise.”
Disney CEO Bob Iger recently said onstage at the New York Times DealBook Summit that “The Marvels,” which was directed by Nia DaCosta, failed partly due to a lack of on-set supervision.
“The Marvels was shot during COVID,” Iger said.
“There wasn’t as much supervision on the set, so to speak, where we have executives [that are] really looking over what’s being done day after day after day.”
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