Hyperion Records has entered the streaming age.
From today (July 28), the venerated British classical label begins the rollout of its catalog on streaming platforms, starting with a batch of 200 titles.
The initial run includes “key recordings” from Hyperion’s roster, including Arcangelo, Mahan Esfahani, Marc-André Hamelin, Angela Hewitt, Sir Stephen Hough, Alina Ibragimova, Steven Isserlis, Steven Osborne and Polyphony.
All 2,000-plus LPs from the Hyperion vault will be available to stream by spring 2024, reads a statement. Collections should follow every two weeks from Sept. 15, 2023, until the complete set is ingested and available across the myriad platforms.
The long-overdue streaming push follows Universal Music Group (UMG) acquisition of the label, in a deal announced in March which sees Hyperion join Decca Classics and Deutsche Grammophon in UMG’s classical portfolio.
Also from today, three new Hyperion releases are made available for streaming, including the latest Dvořák album from the Takács Quartet; and a collection of choral anthems from Stephen Layton and Trinity College Choir Cambridge.
Going forward, all new Hyperion titles will be simultaneously available for streaming, physical purchase and download, explains the statement from UMG.
The 43-year-old label — which is home to artists like Marc-André Hamelin, Angela Hewitt and Stephen Osborne, and some works which date back to the 12th century — was founded in South London by Ted Perry, a classical enthusiast who moonlighted as a mini-cab driver to fund its early recordings.
“These first 200 albums tell our story, and we look forward to presenting all our work from the past four decades to a new global streaming audience artist-by-artist, series-by-series,” comments Simon Perry, managing director of Hyperion and son of the label’s founder. “Each had their challenges and now they come together to tell a narrative, hopefully a powerful one, of what can happen when you make space for musicians to thrive: it’s why Hyperion has worked.”
The second release phase will “showcase some of Hyperion’s great piano and keyboard stars” including pianists Danny Driver, Stephen Hough, Pavel Kolesnikov, Steven Osborne, and harpsichordist Mahan Esfahani.
Subsequent “release chapters” will feature choral music, string quartets, Baroque, early music and solo vocal, and more.
The acquisition came as the classical music world emerged as a hive of activity. Last November, Deutsche Grammophon launched a new standalone streaming service, Stage+, catering to its own catalog and that of Decca Classics. And earlier this year, Apple Music launched its own standalone streaming app, Apple Music Classical, which stems from its August 2021 acquisition of Primephonic.
“The arrival of Hyperion on the world’s streaming platforms,” comments Dickon Stainer, UMG’s president of global classics & jazz, “offers a special moment of discovery for this precious and pioneering label.”
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