Country music sensation Jelly Roll has released the much-anticipated music video for his latest single, “Liar” after previously sharing a teaser for the clip on social media.
“Liar” boldly confronts addiction and materialism’s emptiness, with Jelly Roll’s raw honesty on full display and his vulnerability shining through as he tackles the heavy themes head-on. The visual is as stark as the message of the song, with Jelly standing in the middle of a dilapidated living room while singing to his reflection in a mirror and vowing that the dark voices in his head will not get him down again.
“You ain’t nothin’ but a liar/ Yeah, I walk right out the fire/ Yeah, you try to keep me down/ Try to put me underground/ But I’m only going higher,” he sings as his mirror image stares back ominously, wringing his hands and looking forlorn.
The singer previously debuted the song on May 16 at the ACM Awards, where he treated audiences at Ford Center at The Star in Frisco, Texas, to a rousing performance of the at-the-time unreleased rock track.
The release on Aug. 2 marks a change of tune from earlier this year when the Nashville native revealed in an interview with Taste of Country Nights that he was “on the fence” about releasing the track.
“I felt like it was important to start the new era of music at the ACMs because we had done ‘Save Me’ there. We launched me and Lainey there. I think that as we’re celebrating ‘Halfway to Hell’ going No. 1, it’s kind of the end of the Whitsitt Chapel era,” Jelly Roll said in May.
“I don’t even know if we’re going to put ‘Liar’ out. I’m still on the fence about it,” he added.
Jelly Roll, born Jason DeFord, has seen rising success on the Billboard charts over the past few years.
His single “Son of a Sinner” hit No. 1 on the Country Airplay chart in January 2023, marking his crossover from hip-hop to country. His album Whitsitt Chapel, released in June 2023, debuted at No. 3 on the Billboard 200, his highest-charting album yet.
The album has also performed well on the Top Country Albums and Top Rock Albums charts, while his “Need a Favor” reached the top 10 on the Rock Airplay chart.
Watch Jelly Roll’s “Liar” below.
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