Are we in the midst of a concealer renaissance?
With a recent influx of new concealer launches and the rise of concealer-centred trends like “ombre concealer”, it feels as though we may be trading in the minimalist makeup look of recent years for fuller coverage complexion products. Or perhaps meeting it in the middle with a new wave of skincare-infused concealers, at least. In the past few weeks alone, we’ve seen concealers from of-the-moment brands like Kylie Cosmetics, Haus Labs, and Tower 28 hit the market, and it’s safe to say we’re spoiled for choice.
Whether you prefer a full coverage beat or a second-skin-like finish, we’ve rounded up the best new concealers you’ll want to add to your cart ASAP (plus a selection of our tried-and-true favourites). Sometimes all you need is a swipe of this blemish-concealing and under-eye-brightening complexion hero to round out your glam, and we promise these beauty buys have got you covered. Literally.
Kylie Cosmetics
After teasing its arrival all month long, Kylie Cosmetics has officially launched the Power Plush Longwear Concealer. Available in an impressive 40 shades, this undetectable concealer can be used to highlight, bronze, and contour, in addition to concealing, brightening, and blurring. A word to the wise: shop this concealer before it sells out!
Tower 28
Tower 28’s just-dropped concealer is a makeup-skincare hybrid that your skin will adore. In one swipe, this product goes on like a serum (thanks to its hydrating hyaluronic acid packed formula) and delivers a medium-buildable coverage. It’s a win-win.
Keys Soulcare
The truth about Keys Soulcare’s 2-in-1 Concealer + SkinTint lies within its own name — it’s like skin! This product offers up a radiant, skin-like finish that brightens and blurs so you can both spot conceal and use it all over the face. Every Keys Soulcare product is paired with an encouraging affirmation, and this one’s is: “I own my power.”
Gucci Beauty
If a full-coverage concealer is a must-have in your makeup bag, let Gucci Beauty’s new Concentré de Beauté concealer be your go-to. And we’re not talking the cakey kind of full coverage; this concealer blends seamlessly into your other complexion products and leaves the skin looking naturally flawless. Imperfections? Completely covered up. Creasing? Not here!
Haus Labs
Formulated to “clone” your skin, Haus Labs’ Triclone Skin Tech Concealer currently has the beauty community in a chokehold and we can see why. This non-comedogenic formula is available in 31 shades and is infused with over 20 skin-loving ingredients, so you’re doing skincare and glam in just one step. Plus, it de-puffs the under-eye area (!) in just two weeks of use (!!!).
Revlon
Why limit your caffeine intake to coffee when you can also get it through concealer? This Revlon 5-in-1 Concealer is infused with caffeine and vitamin C to help brighten your under eyes so you look wide-awake (even if you don’t feel wide-awake). Thanks to its long-wearing formula, your dark circles can stay hidden for up to 24 hours.
Make Up For Ever
If you love Make Up For Ever’s HD Skin Undetectable Longwear Foundation, there’s no doubt their newly launched HD Skin Concealer should be your next beauty buy. Inspired by skincare, this concealer’s formula features a “Smooth Skin Complex” made up of hyaluronic acid, jojoba oil, and snow mushroom to plump up the skin under the eye while keeping it smooth and hydrated. Though it’s lightweight, this concealer can be built up for fuller coverage that lasts all day.
Makeup By Mario
Even the darkest circles are no match for Makeup By Mario’s viral SurrealSkin Awakening Concealer. With this multipurpose product, you can conceal and brighten your under-eyes to give the illusion of a full night’s rest. Plus, thanks to the fermented marine microorganism ingredient that visibly smooths and tightens skin, you can sculpt and lift like a pro.
NYX Professional Makeup
Designed for use on both the face and body, this Bare With Me Concealer Serum by NYX Professional Makeup is a major skin player. All you’ll need is one pump of product to help conceal acne, redness, and dark circles. What’s more, your skin (and any accompanying dry patches) will be getting a boost of hydration for up to 24 hours in the process.
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The post Join the Concealer Renaissance and Shop Our Fave New Launches appeared first on FASHION Magazine.
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