They’re the ‘Tok of the town — but it isn’t good.
According to new research from Hootsuite on behalf of Newsweek, Prince Harry, 38, and Meghan Markle, 42, are the most-discussed couple on TikTok, but the conversation around them trends negative.
“Most people [are] being highly critical about their relationship,” Eileen Kwok, social marketing specialist at Hootsuite, told the outlet this week.
Kwok noted that TikTokers like to compare Markle and Harry to Prince William and Kate Middleton, both 41, with the audience often choosing sides.
“The comment section for videos revolving around the royal family are heated with advocates and critics of their every move — from their behavior and fashion sense, to their looks and interactions,” Kwok continued.
The research was gathered on TikTok over a 30-day period.
The number of posts per royal subject were nearly equal, with 6,000 for William, Harry and Markle and 5,000 for Middleton.
But Harry had the most posts about him overall, at 140,000, and the most views at 13 billion, followed by Markle, who had 115,000 posts and 11 billion views overall.
William had 79,000 posts, with 11 billion views, and Middleton came in at 65,000 posts, with 10 billion views.
The study explored popular search terms for each royal family member — some of Middleton’s included “tennis,” “rude,” “paparazzi,” and “coronation.”
Markle’s were “divorce,” “prince harry,” “being rude,” “narcissistic,” and “awkward.”
“From this data, it looks like the crowd on TikTok is searching for negative behavior,” Kwok said about Markle.
The two most-liked videos on TikTok about Markle were positive — both posted by the account for the now-canceled Ellen DeGeneres daytime show. Neither were fan videos.
Two of the three videos next on the list were “definitely negative” towards Markle and were generated by fans.
The most-liked video on the platform for Middleton was a video from The Independent’s account that showed her at Wimbledon.
“The crowd on TikTok loves to compare the two, but the overall consensus is that they seem to favor Kate,” Kwok said.
Harry’s top search terms were “Meghan,” “divorce,” “court case” and “audiobook.”
“Top videos show clips of him and Queen Elizabeth, speculations of divorce with Meghan / various conspiracy theories about their relationship, and clips of him and Princess Diana,” Kwok told Newsweek about Harry.
William, meanwhile, is captured “in a positive light on social media,” with his TikTok keywords including “young” and “Kate.”
Many of the videos made about him highlight his “dedication as a dad” or his relationship with Middleton, the outlet reported.
The Post reached out to representatives for Kensington Palace and The Sussexes for comment.
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