Just how meteoric has the rise of Oliver Anthony Music been?
From Aug. 11-17, Anthony’s catalog received 32.8 million official on-demand streams in the U.S., according to Luminate.
That’s in stark contrast to Aug. 4-10, when Anthony’s music was streamed 1.2 million times, a 2,606% jump.
But by then, Anthony’s star had begun to rise. “Rich Men North of Richmond,” Anthony’s eventual No. 1 debut on the Billboard Hot 100 dated Aug. 26, was uploaded to the radiowv YouTube channel Aug. 8, but it was not yet available on other major streaming platforms until Aug. 11. Anthony did, however, have other songs ready to stream, among them “Aint Gotta Dollar,” “Rich Mans Gold,” “Ive Got to Get Sober” and more. Curious listeners gravitated to those songs, pulling Anthony’s streaming count north of 1 million.
Before Aug. 4-10? That’s the number that best illustrates Anthony’s leap from Virginia farmer to a No. 1 song. The July 28-Aug. 3 tracking period saw 32,000 streams for Anthony, making the two-week gain from July 28-Aug. 3 to Aug. 11-17 a 102,741% boost.
The majority of those streams in the latest week – 17.5 million – came from “Rich Men North of Richmond.” But that majority is slim at 53%; 15.4 million streams went to Anthony’s other songs, most of which were available before the official release of “Rich Men North of Richmond.”
Leading that pack was “Aint Gotta Dollar,” which accumulated 3.5 million streams, up 1,222% from 267,000 the previous frame (it was Anthony’s most streamed of the Aug. 4-10 week that saw him earn 1.2 million on-demand clicks in all). Then came “Ive Got to Get Sober” at 2.3 million streams, up from 180,000, a 1,66% boost.
The streams of “Rich Men North of Richmond” were enough to chart the song at No. 4 on Billboard’s Streaming Songs ranking, as well as No. 2 on Country Streaming Songs. And more gains – both for the runaway hit and the rest of Anthony’s catalog – are possible on the Billboard charts dated Sept. 2.
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