Five years after making a move, Pitbull returns to WME.
The Grammy Award-winning rapper, singer and songwriter is once again represented by the talent agency worldwide in all areas.
The Cuban-American artist (real name: Armando Christian Pérez) originally signed with WME in 2017, leaving 17 months later for an arrangement with United Talent Agency.
His new deal is inked ahead of the release of his 12th studio album Trackhouse, named after the NASCAR racing team he co-owns.
The U.S.-born star returned to the road in 2022 for the North American Can’t Stop Us Now Tour with guests Iggy Azalea and Sean Paul, and his SiriusXM Globalization DJs play to heaving rooms across the country. Next month, he’ll embark on a major trek with Enrique Iglesias and Ricky Martin for The Trilogy Tour, produced by Live Nation.
It won’t be the first joint trek for these Latin stars. In 2017, Enrique Iglesias and Pitbull went on tour with CNCO as the opening act. The trek grossed $38 million and sold 415,000 tickets, according to Billboard Boxscore numbers.
“With billions of audio streams and video views plus hundreds of gold and platinum certifications,” reads a statement from WME, “Pitbull has one of the most impressive careers in music history along with being a force in brand partnerships.”
Outside of music, Pitbull founded Sports Leadership Arts and Management (SLAM!), tuition-free public charter schools across the U.S, and he has joined self-help guru Tony Robbins, for numerous speaking engagements around the world.
Earlier this year, the Miami, FL artist joined YouTube’s billion-views club for the fourth time with his Billboard Hot 100 leader from 2011, “Give Me Everything,” featuring Ne-Yo, Afrojack and Nayer.
He previously reached the streaming milestone with his second Billboard Hot 100 No. 1 “Timber” (featuring Ke$ha), “Rain Over Me” (featuring Marc Anthony) and Jennifer Lopez’s “On the Floor.” “Give Me Everything”.
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