Prince Harry and Meghan Markle have tried to build up their brand since leaving the royal family in 2020 and moving to Montecito, Calif.
However, a public relations expert has given his take as to why the Duke and Duchess of Sussex have seemingly stalled in building up their media empire.
The duo’s Spotify “Archetypes” podcast was canceled earlier this year and the couple have frequently been in the headlines for dissing their UK-based relatives.
PR expert Edward Coram-James told the Express that the couple’s “wrecking ball approach to getting fame” has failed them, adding that they are coming off as “C-List ex-reality TV contestants.”
“The Sussexes are senior British royals,” Coram-James explained.
“Every PR strategy known to man was available to them, and they could easily have established themselves as diligent, serious filmmakers who would have seamlessly rubbed shoulders with Kings, A-List actors and presidents alike,” he said.
But their tactics to stay “within the public eye” is to “constantly generate scandal-related headlines.”
“The strategy didn’t align with their status,” he continued. “The Sussexes have gone from being treated like, well, the hybrid of Hollywood royalty and actual royalty that they are, to being treated like tabloid fodder.”
The publicist then suggested that Harry, 39, and Markle, 42, wouldn’t have made “drastic moves” with their scandals unless they were “truly backed into a corner.”
The Invictus Games founder released his wild memoir “Spare” this past January where he dropped many truth bombs about his life as a member of the Firm.
He revealed many of his struggles adhering to the royal system and is now apparently facing deep consequences for being so candid.
Meanwhile, PR guru Laura Perkes suggested that Harry’s bond with his family “may never be the same” as their feud deepens.
“As the instigator of all the turmoil that has resulted in him and Meghan being ostracized by the family, it’s not as easy as saying ‘sorry’ and hoping to brush it all under the carpet,” she told the Mirror.
“Old wounds have been reopened, new wounds have appeared and many people have been hurt, either directly or in the crossfire.”
“He made the decision to share his truth, but his truth isn’t always the absolute truth. Many people feel betrayed by him and that’s not easily forgivable,” Perkes added.
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